Activities represent all behaviors and responses associated with your campaign. Activities can reflect 1) the number of instances individuals saw your marketing message and/or 2) the behaviors corresponding to the campaign's calls to action, such as submitting a form or making a phone call.

aggregated data

Data where the source (channel) provides data as total impressions occurring within a given period of time and date. It does not provide data in such a way where we can attribute the response to unique members of the contacted audience. Example of an aggregated data source: Google AdWords.

audience groups

In a target audience, you can subdivide the overall audience into smaller, more granular groups of individuals called audience groups. Audience groups allow you to define groups for different marketing channels, featuring personalized messages and images unique to each group.

authorized representative

If you work on behalf of a provider (e.g., you work for a provider’s practice), you can became an authorized representive. You can register for your own Healthgrades account and request authorization from the provider so you can update the provider’s profile on his/her behalf.



A campaign is where you manage your marketing efforts, from attaching a target audience to launching marketing to various channels to monitoring performance.


The method used to convey a marketing message to consumers. CIP currently supports the following channels: Direct Mail, Email, Paid Search, and Display.

communication activity

The sending or awareness of the marketing message as part of a campaign. Includes the sending of direct mail and email, as well as the generation of impressions based on Google Adwords.

consumer risk models

Consumer risk models (also referred to as CHUI models) is one of two types of proprietary Healthgrades predictive health models designed to help you identify the health needs of patients and non-patients within the next 12 months. The other type of predictive health model is patient (PDI) risk. Learn more about our predictive health risk models.

contact date

The date the contacted audience was exposed to your campaign’s marketing message. The method used to determine when the contact occurred varies per channel.

contacted audience

The individuals you reach through your campaign. We track these individuals for responses to your campaign. For those responses we can attribute to your campaign, we calculate ROI and other campaign performance measures.

contribution margin

The difference between total expected reimbursement and total direct costs. Represents the net reimbursement you expect to receive for patient visits after taking into account costs for providing patient care.

control group

A designated group (about 5%) of individuals and their household members in your CRM database who are never contacted as part of marketing campaigns. The control group behavior is compared to the response activity of a contacted audience to determine incremental ROI.


direct mail

A channel where the medium for distributing the marketing message is mail.


A channel where the medium for distributing the marketing message is online Google display ads. These ads display to individuals navigating the web, not necessarily searching for services similar to yours.



A channel where the medium for distributing the marketing message is email.



A business location that can provide medical services or represents a group of medical providers.


Healthgrades account

With a Healthgrades account, you can edit/enhance your provider profile and respond to Patient Satisfaction Surveys submitted by patients. You can register for an account for yourself and/or have an individual who works on your behalf register for an account. Learn more.

Healthgrades Star Rating

Your Healthgrades Star Rating reflects your overall score out of five stars as calculated using your patients' responses to the Likelihood to recommend this provider to family and friends question in Patient Satisfaction Surveys. In your provider profile on, the Star Rating displays by your name, at the top of your review section, and with the patient comment.


A grouping of one or more individuals who reside at the same address.



Instances when the marketing message is in front of consumers. The actual method by which an impression occurs and is counted varies per channel.


The amount your health system either allotted (plans to spend) or paid (has already spent) to perform a campaign. You can record investment per channel for a given campaign so it can be used in calculating the campaign's ROI.


market area

A custom service area comprised of the ZIP codes you select.


new patient

In any given month, an individual is considered a new patient if the individual had a medical visit in the given month but had not had a medical visit within the prior three years.


online form

Web pages that allow you to enter information and submit it, such as requesting an appointment, registering for a seminar, requesting more information, etc.

overall audience

In a target audience, the overall audience contains the pool of individuals who meet the initial set of criteria (depends on the method of creation) and any additional criteria you specify for it.


paid search

A channel where the medium for distributing the marketing message is the placement of ads on the results page of a Web search engine based on the specific words searched for by users. Your health system pays to have an ad display based on specific words for which users might search and also for any resulting click-throughs.

Patient Engagement Resources

Healthgrades offers these online and offline resources you can use to invite patients to complete Patient Satisfaction Surveys after office visits: Survey Reminder Cards, Review Link, Star Rating Badges. Learn more.

patient risk models

Patient risk models (also known as PDI models) is one of two types of proprietary Healthgrades predictive health models designed to help you identify the health needs for your health system's patients within the next 12 months. The other type of predictive health model is consumer (CHUI) risk. Learn more about our predictive health risk models.

Patient Satisfaction Review Link

The Patient Satisfaction Review Link is a custom, mobile-friendly link you can copy and paste into digital communications (e.g., email) with your patients. The link sends patients directly to your Patient Satisfaction Survey on Learn more.

Patient Satisfaction Surveys

On, a patient can submit a Patient Satisfaction Survey about her experience with you and with your office/staff. The survey provides the patient with the opportunity to rate her experience via survey questions and enter a free-text comment. Learn more.

payor mix

Types of payors associated with the visits patients have had with your health system.

Perceptual Profiles

Perceptual Profiles is a psychographic segmentation model that helps you understand a person's attitude and perception of healthcare and healthcare marketing. It can help you determine the best tone, vehicle, and offer to use in your marketing campaign in order increase a consumer's likelihood of responding. Learn more.

provider profile

Your provider profile displayed on allows you to share information about yourself and your practice with consumers searching for a provider. You can add a personal touch to your provider profile by editing and expanding upon the information displayed in your provider profile. Learn more.


QuickStart template

Templates built by Healthgrades that let you select a target audience using a set of pre-configured criteria.


Recency Frequency model

The Recency Frequency (also known as RF6) model is a segmentation system that defines an individual's relationship (or lack thereof) with your healthcare system based on recently and frequently he has had visits. Learn more.

response activity

Actions of the contacted audience considered a result of a campaign. Includes visits (overall and objective), web sessions, and online form completions.


service line

Service lines group medical visits in a meaningful way. With assistance from data experts, Healthgrades mapped the following types of medical codes to a standard set of service lines: MSDRGs; ICD-9 procedure and diagnosis codes; ICD-10 procedure and diagnosis codes; CPT procedures; and HCPCS procedures.

Star Rating Badge

With a Star Rating Badge, you can share your Healthgrades Star Rating with patients and potential patients on a website, landing page, or other online marketing resource. The badge also links your patients directly to your Patient Satisfaction Survey so patients can access and submit a survey easily. Learn more.

Survey Reminder Cards

Survey Reminder Cards are personalized cards you print and provide to patients after office visits. The card prompts your patient to complete a Patient Satisfaction Survey on about her recent visit and can serve as a reminder of your patient's next appointment. Learn more.


target audience

The individuals you select using criteria and then contact as part of your marketing efforts. A target audience is comprised of the overall audience, which you can subdivide into more finely defined audience groups.

time frame

The period of time during which patient visits have occured for your health system.



Instances when individuals use services at your health system's facilities.


web session

Instances when individuals view web pages set up by your health system. A web session represents all of an individual's page views within a given period of time. A web session is counted as only one page view regardless of the actual number of pages/views.