Activities represent all behaviors and responses associated with your campaign. Activities can reflect 1) the number of instances individuals saw your marketing message and/or 2) the behaviors corresponding to the campaign's calls to action, such as submitting a form or making a phone call.

authorized representative

If you work on behalf of a provider (e.g., you work for a provider’s practice), you can became an authorized representive. You can register for your own Healthgrades account and request authorization from the provider so you can update the provider’s profile on his/her behalf.


consumer risk models

Consumer risk models (also referred to as CHUI models) is one of two types of proprietary Healthgrades predictive health models designed to help you identify the health needs of patients and non-patients within the next 12 months. The other type of predictive health model is patient (PDI) risk. Learn more about our predictive health risk models.

contribution margin

The difference between total expected reimbursement and total direct costs. Represents the net reimbursement you expect to receive for patient visits after taking into account costs for providing patient care.



A business location that can provide medical services or represents a group of medical providers.


Healthgrades account

With a Healthgrades account, you can edit/enhance your provider profile and respond to Patient Satisfaction Surveys submitted by patients. You can register for an account for yourself and/or have an individual who works on your behalf register for an account. Learn more.

Healthgrades Star Rating

Your Healthgrades Star Rating reflects your overall score out of five stars as calculated using your patients' responses to the Likelihood to recommend this provider to family and friends question in Patient Satisfaction Surveys. In your provider profile on, the Star Rating displays by your name, at the top of your review section, and with the patient comment.


A grouping of one or more individuals who reside at the same address.


market area

A custom service area comprised of the ZIP codes you select.


new patient

In any given month, an individual is considered a new patient if the individual had a medical visit in the given month but had not had a medical visit within the prior three years.


Patient Engagement Resources

Healthgrades offers these online and offline resources you can use to invite patients to complete Patient Satisfaction Surveys after office visits: Survey Reminder Cards, Review Link, Star Rating Badges. Learn more.

patient risk models

Patient risk models (also known as PDI models) is one of two types of proprietary Healthgrades predictive health models designed to help you identify the health needs for your health system's patients within the next 12 months. The other type of predictive health model is consumer (CHUI) risk. Learn more about our predictive health risk models.

Patient Satisfaction Review Link

The Patient Satisfaction Review Link is a custom, mobile-friendly link you can copy and paste into digital communications (e.g., email) with your patients. The link sends patients directly to your Patient Satisfaction Survey on Learn more.

Patient Satisfaction Surveys

On, a patient can submit a Patient Satisfaction Survey about her experience with you and with your office/staff. The survey provides the patient with the opportunity to rate her experience via survey questions and enter a free-text comment. Learn more.

payor mix

Types of payors associated with the visits patients have had with your health system.

Perceptual Profiles

Perceptual Profiles is a psychographic segmentation model that helps you understand a person's attitude and perception of healthcare and healthcare marketing. It can help you determine the best tone, vehicle, and offer to use in your marketing campaign in order increase a consumer's likelihood of responding. Learn more.

provider profile

Your provider profile displayed on allows you to share information about yourself and your practice with consumers searching for a provider. You can add a personal touch to your provider profile by editing and expanding upon the information displayed in your provider profile. Learn more.


Recency Frequency model

The Recency Frequency (also known as RF6) model is a segmentation system that defines an individual's relationship (or lack thereof) with your healthcare system based on recently and frequently he has had visits. Learn more.


service line

Service lines group medical visits in a meaningful way. With assistance from data experts, Healthgrades mapped the following types of medical codes to a standard set of service lines: MSDRGs; ICD-9 procedure and diagnosis codes; ICD-10 procedure and diagnosis codes; CPT procedures; and HCPCS procedures.

Star Rating Badge

With a Star Rating Badge, you can share your Healthgrades Star Rating with patients and potential patients on a website, landing page, or other online marketing resource. The badge also links your patients directly to your Patient Satisfaction Survey so patients can access and submit a survey easily. Learn more.

Survey Reminder Cards

Survey Reminder Cards are personalized cards you print and provide to patients after office visits. The card prompts your patient to complete a Patient Satisfaction Survey on about her recent visit and can serve as a reminder of your patient's next appointment. Learn more.


time frame

The period of time during which patient visits have occured for your health system.